Popular Pays by Lightricks -Influencer Marketing Testimonial
Influencer marketing has evolved so much, and I'm grateful to have been a part of its growth. One of the few constants is the unwavering support I've received from Popular Pays by Lightricks. See how we at The Motion Agency collaborate with our agency partner to help our clients stand out in a crowded feed.
#Paid Chicago Influencer Marketing Event & Panel
#Paid hosted a local event in Chicago, inviting influencer marketing professionals, brand leads, and creators to chat and learn from one another. I sat down with Alexia Mosca, part of the Enterprise Brand Partnerships team at #Paid, to talk about how brands can tap into the truly authentic moments of influencers.
We discussed how brands need to leverage their brand identity and employee engagement to help accomplish their overall business goals.
“The Promised Brand” podcast
Listen to the latest episode of “The Promised Brand” podcast with host Luke Frazier. If you're interested in understanding how to better understand your organization and how to tell impactful stories, I highly recommend checking out the episode.
VoyageSTL Magazine
Sitting down with VoyageSTL, I chatted about life and my professional journey. As a Missouri graduate, it was great to share my challenges and successes as a business leader.
We cover topics about social media including how to gain a better understanding of your audience, the move B2B companies are making with Nano and Micro-Influencers, Employee Advocacy and more.
“The Good News” podcast
Listen to the latest episode of “The Good News” podcast, as we discuss the innovations and inspirations in the world of B2B Marketing & Sales. Hosts Jonathan Darling and Carlo Navarro and I discuss why everyone knows social media, without really knowing it.
“The Immigration Guy” podcast
I was fortunate enough to chat with Kyle Farmer, owner of Farmer Law PC and host of “The Immigration Guy” podcast. Uncover the secret to building a brand that can propel your business to new heights.
We share practical strategies for crafting a compelling brand story, ensuring consistency across all media, and leveraging online platforms.
My interview for "Office Hours,” a section of Morning Brew’s Raise Newsletter, that helps modern professionals with tips to improve their careers.
Morning Brew’s “Raise” Newsletter
As part of Learning Brew’s Advisory Board, I shared my thoughts with their career-focused newsletter, Raise. During my time at two of the largest cannabis companies in the U.S., I had the chance to talk about the legal cannabis industry and my time as a social media professional.
“Becoming Ourselves” podcast
Spent some time with podcast hosts Joel and Jesse Sigrist to explore how to become healthy, wealthy, and wise when it comes to life.
Professional relationships can sometimes be challenging, but are always important. In this episode, I unpack how to build meaningful relationships at work that you actually want to care about and be invested in.
I was invited to sit with author and host of the Winfluence podcast, Jason Falls, to talk all things influencer marketing and the creator economy.
Winfluence: The Influence Marketing Podcast
Hear my takes on leading influencer marketing for an advertising agency, and my thoughts on influencer compensation, coaxing clients into investing in the practice, and a lot more.
“Media Champions” with DailyAdBrief
Each week on “Media Champions,” DailyAdBrief’s host, MaryTherese Griffin, talks to media experts across the country. I was fortunate to spend time with DailyAdBrief as their host in late 2022.
Each week on DailyAdBrief’s “Media Champions,” their host talks to media experts across the country.
Seven advertising professionals share their advice on those looking for a change of scenery in the midst of resignations and growing job market.
“Why I quit the agency world.”
In the midst of what many are calling the “Great Resignation,” advertising professionals are looking at what they want their professional lives to look like.
I was interviewed in a Business Insider Advertising sharing my personal experiences and the advice I’d give marketing professionals.
Cannabis Certification Council Q&A with BIPOCANN
On February 24th at 11am EST as BIPOCANN’s founder, Ernest Toney (@ernest_at_bipocann), and social media director, Zachary Walker (@wacharyzalker), discuss the company’s efforts to shape a more equitable and profitable cannabis industry for BIPOC business owners and professionals. The conversation will be moderated by the awesome Ru Johnson (@theperfectroux).
BIPOCANN Founder Ernest Toney and Social Media Director Zachary Walker talk with the Cannabis Certification Council in a Q&A.
Leading the Social Media conversation for the second session on advancing Diversity, Equity, and Inclusion in the workplace.
Loyola University - Advancing DEI
At the beginning of 2021, I was invited to join Loyola University’s (Chicago) Baumhart Center Advancing DEI In Our Workplaces workshop. This 5-week is a forum is for rising leaders who are committed to diversity, equity, and inclusion.
Focusing on topics like the business imperative for DEI, Allyship, Bridge-Building, and Leading from Below, Developing Inclusive Cultures at the Workplace, and Leveraging Diverse Talent.
BIPOCANN
Founded by Ernest Toney, BIPOCANN aims to make the legal cannabis industry more accessible and profitable for BIPOC (Black, Indigenous, and People of Color) professionals. This is done through marketing campaigns, recruitment programs, sponsorships, and business development collaborations.
As a supporter and Social Media Director for the organization, my goal is to continue to support BIPOCANN to help increase visibility, representation and equity in the cannabis space.
At BIPOCANN, there are opportunities for BIPOC professionals and businesses in the cannabis industry to be connected.
Momentum Seekers
In response to perpetual racial injustice and brutality towards Black, POC and indigenous people, myself and a team of young adults, launched Momentum Seekers in June 2020, inspired by the growing number of voices building momentum towards positive change.
Momentum Seekers is an accessible and resourceful platform with informative and actionable tools for learning about and joining the anti-racist movement.
Since volunteering in June, I have since joined the Board of Directors as Vice President.
Fireball Whisky Case Study
Our work with Fireball Whisky led to some record levels of performance in 2019, increasing overall sales + 6.5%, doubling their Year Over Year Reach, and tripling their Year Over Year Engagement across all major social media channels.
Leveraging influencers like lead singer of the Flaming Lips Wayne Coyne, to building brand advocacy at Country Thunder music festival, Community Management, and much more, we saw a 600% increase in overall social performance from the previous month our 1st month using our Creative and Strategy.
And following our 2019 late Summer Snapchat activation, we garnered:
Average Share Rate: 4.75% (Industry Benchmark: 2-3%)
Total Impressions: 18,295,605
Total Shares: 869,915
Total Engagements: 988,669
Gun Share Campaign
Our idea at The Escape Pod caught the eye of Will.i.am (of the Black Eyed Peas) who is a passionate advocate for sensible gun control. And he enabled us to transport the installation out to L.A.
Which is how it ended up at ComplexCon – a cool annual art/activism event curated by COMPLEX.
A big thanks to Will.i.am and his manager for helping set this up, Marc Ecko for donating floor space at Complexcon.
And finally, a big thanks to the legendary Shepard “OBEY” Fairey for doing an impromptu Metro Gun Share t-shirt collaboration.
Our work won a Clio award for best PR campaign in 2018.
Chicago Social Media Week
One of America’s most beloved brands was rapidly losing its staple status. With mounting concerns around processed meat, Oscar Mayer took sweeping measures to renovate their entire line of hot dogs. This was BIG news and they needed a way to let the world know that they could enjoy their hot dogs again. Oscar Mayer was on a mission to get a better dog in everyone’s hands.
Through a summer long program, the team at mcgarrybowen went to the furthest corners of the country, turned a dutsy icon into an engine of social content and conversation, and thoughtfully designed wow-worthy tentpole events to drive the mission forward.
This multi-faceted campaign, unveiled never-before seen Wienerfleet and even a shout out from Jimmy Fallon. Oscar Mayer created and sustained a national wave of hot dog excitement that carried through the entire summer.
Oscar Mayer Baconversation
Following the introduction of the bacon emoji to the Unicode Consortium, the governing body of all things emoji, we worked Oscar Mayer to create the first-ever bacon message generator. Partnering with a local food photographer, we created our own font and a website where individuals could create their own unique message made out of bacon and share via social media.
