3 Ways To Create More Social Media Engagement For Your Brand
As I write this, I’m in the midst of two pitches, and surprisingly enough, both have asked our agency for strategic thinking around how to drive more engagement on their respective social media channels. While each business is in a completely different industry, I see the overlap in the tactical ways to do so. So in this blog post, we will discuss ways to increase engagement on social media. We'll talk about how engaging on social media can help grow your business and some tips and tricks for boosting your overall social media engagement every month.
Want more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
Boosting Your Social Media Engagement
At Motion, we work daily to guide our clients on the best ways to align their overall marketing strategy, with their overall brand needs. Whether that's for Public Relations, Web, Marketing Collateral, or overall brand positioning. But most importantly, we focus on their audience's needs, which are not always aligned with their overall business needs.
When it comes to social media and content strategy, we weigh the insights, data, and engagement rates to determine what's best for our client, from increasing social activity to launching on additional platforms. We even explore the frequency with which we post and promote our client's content.
Social media engagement is vital for promoting your brand’s services or products to a broader audience. Posting consistently is essential for achieving strong organic reach, and using personal profiles to amplify your business' visibility can help. For example, if you have a personal Instagram page that promotes your business, you may want to share some of your business posts from your personal page as well. This can help increase the reach of your brand’s posts and bring in more attention from potential customers.
Additionally, tools like Hootsuite or Sprout Social can help you track how many people are viewing and engaging with each social media post, giving you valuable insights into how best to promote and grow your brand on social media. You can use this content to better shape your overall content strategy.
How Engaging On Social Media Can Help Grow Your Business
Engaging on social media is essential to growing your business’s social media presence. Regardless of platform, staying top of mind with your consumers is more than just pushing out your own content. Great social media is about joining conversations and building on them. That doesn't mean only replying to people talking directly to you. I'm talking about joining conversations relevant to your organization. Things like general chatter about your industry, the impact of a relevant news event or cultural moment, and even introducing community members to one another to spark further discussions.
By commenting and interacting with other people, you can help draw in followers who are interested in what you have to say. Additionally, engaging on all platforms (Facebook, Twitter, LinkedIn) helps you build a wider following. Commenting and interacting as your business offers an opportunity to get your brand in front of the right consumers. I always recommend that my clients find ways to show up in their target audience’s feed authentically.
By posting interesting and relevant content to your followers, you can ensure that they will likely engage with it. Additionally, by following other businesses known for engaging with their followers on social media, you can learn from them and improve your marketing strategy. Furthermore, being engaged on social media will show potential customers that you are interested in what they have to say, which can lead to more business opportunities! Even if it takes longer to see the impact of your community engagement efforts, I can tell you it won’t happen on its own.
Engaging With Industry Leaders To Grow Your Follower Base
Another tactic similar to what I just mentioned is to engage with industry leaders via their social media channels. Similar to showing up authentically in-feed, you can position your brand closer to those who are looking to buy or learn from the best. So find opportunities to comment on other people's posts, which shows interest in their work, and increases your overall reach. And by engaging with industry leaders, you’ll gain valuable insights that can help you improve your work.
Don’t know where to start? Begin by searching for industry leaders and what social media platform you think they’re like only. Remember, not all industry leaders are active on every social media platform, so it's important to prioritize your search based on the platforms you plan to use most. Once you've found a business leader that interests you, follow them and engage with their content. Commenting on their posts is a great way to show your support and can introduce you or your business to their audience. Additionally, ask them questions about their work or share insights you've gained from following them. By engaging with industry leaders, you'll grow your follower base and learn valuable information that can help improve your work.
In Conclusion
Brands and organizations like yours have an opportunity to play a vital role in your community's daily lives, in a way that feels natural and non-invasive. There are a number of ways to increase your social media engagement, and by utilizing these tips, you can boost your reach and grow your business. So what are you waiting for? Start thinking about your engagement strategy today!
If you’re new to my website, you can also download one of my freebies to help with your social media marketing efforts.
More Social Media News For You In November
Without further ado, let’s get into the social media and influencer news you can use to get a head start on the week ahead. Today, I’m covering Pinterest's upcoming live shopping event, more Twitter drama (surprise!), and TikTok launching the first phase of their shopping capabilities.
Looking for more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
If you’re new to my website, you can also download one of my freebies to help with your social media marketing efforts.
Pinterest Live Holiday Shopping in the U.S. and Canada
Social media networks are capitalizing on the notion that the holidays are synonymous with shopping. And Pinterest is enhancing its ability to shop with its first-ever live holiday shopping event.
Pinterest TV, which debuted in the US last year, is now accessible to watch in Canada, focusing on holiday shopping inspiration. Pinterest TV was developed to give creators and retailers access to live, original video content.
'Shop the Holidays on Pinterest TV' will debut on Pinterest from November 15–December 18, with 10 hours of daily content airing in the US and Canada. That's more than 40 hours of shoppable content featuring more than sixty businesses and four significant publishers.
Pinners will also join in on thoughtful meditation breaks, learn about shopping tips and tricks, and have exclusive access to real-time product drops. Given Pinterest is one of the largest search engines on the Internet, it only makes to increase its eCommerce capabilities.
Chaos at Twitter Continues
Do you recall when we said this would be our final update on Elon Musk and Twitter? I take back what I said; we will continue to cover this mayhem.
Since Elon Musk took over Twitter, it's been quite the sight. Shortly after it started, the $8 blue-checkmark verification was pulled, only to be reinstated and accompanied by an additional gray checkmark for designating an actually verified account as opposed to a phony one. The company's top executives have all left, and layoffs are still happening. As "extreme content" becomes more acceptable on Twitter, businesses continue to remove their advertisements from the site. And according to Bloomberg, even Elon Musk openly issued an early warning about insolvency.
Long story short, Twitter is having some problems.
Tiktok Explores in-app Shopping Features
Do we see a trend here? Although Tik-Tok's shopping experience has yet to take off as quickly as the company hoped, the platform is gradually increasing its in-app purchasing capabilities. The first phase of its TikTok Shops integration in the US was recently unveiled, emphasizing in-feed eCommerce.
This emphasizes how crucial it is to get in-app shopping going before the busiest shopping season of the year. TikTok's new endeavor comes at a politically sensitive time. Recently, an FCC commissioner, two Republican lawmakers, and a consumer advocacy group have all asked for the social media app to be banned in the US and for lawmakers to launch an investigation into the corporation.
Until next time!
Social Media News Worth Knowing In November
Let’s get right into the social media and influencer news you can use to get a head start on the week ahead. Today, I’m covering the latest layoffs that took place at Meta, tips for working with content creators, and more details on Twitter’s new verification system.
Are you looking for more social media and influencer marketing news worth using? You can read more of my writing, covering my favorite social media tools to use, like GoCharlie.ai. and more deep dives on specific topics on my blog.
If you’re new to my website, you can also download one of my freebies to help with your social media marketing efforts.
Meta Lays Off 11,000 People To Cut Costs
One of the decisions businesses make as they try to cut expenses and find methods to stay afloat during a global recession is laying off employees. The latest company to make that decision and gain major headlines is the parent company of Facebook, Instagram, and WhatsApp. Earlier this week, Meta disclosed a significant round of layoffs that affected 13% of its workers.
However, this isn't just a social media problem; similar situations have occurred at other companies. For example, Twitter let off around half of its 7,500 employees after Elon Musk's leadership began, and Stripe said last week that it would be reducing its employment by 14%. Even Salesforce admitted that the company had fired "hundreds" of employees.
Whether Meta's gamble on the Metaverse will pay off, in the long run, is still in the air. But this decision hopefully extends their runway to make that a reality. Find out more about the layoffs here.
7 Branded Content Tips From Content Creators
As brands continue to pull various marketing levers to make an impact, influencers and content creators typically come up as a topic of exploration for our clients. Here are some tips for businesses that want to partner with creators from Meta's trip to VidCON US back in September. Some of my favorites include:
Allow Creators to Tell Their Tale
Like each company, every creator and influencer has a unique journey that got them to where they are now. Businesses can lean into creators' various perspectives and life stories, creating an authentic and trustworthy experience. This shows their audiences that the brand is honest by allowing the creators they collaborate with to speak freely on a given product or brand.
Ask Creators to Pin Their Instagram Branded Content
The new grid-pinning tool for Instagram will elevate brand collaborations by enabling sponsored content to stay at the top of a creator's profile grid. For as long as that post remains pinned, every time a user visits an influencer's Instagram, they'll now see that they are partnered with a brand.
Twitter's New Verification System
If you're like me, you've spent time pondering how to achieve the coveted blue checkmark on Twitter. And you can right now for just $8 per month! But now you're probably asking, "How can we know which profiles are actually verified now that Twitter Blue, a monthly membership service with access to a higher-level Twitter profile, has launched?"
Introducing the gray "official" checkmark for Twitter. It is identical to the blue checkmark but is only given to users whom Twitter (or Elon Musk) considers deserving of this "official" acknowledgment. This group comprises of public figures, business enterprises, media outlets, publishers, and celebrities. Interestingly enough, journalists are not included in this recognition.
So if you've always wanted that exclusive blue checkmark, you'll soon be able to buy it through Twitter Blue, which does not require ID verification. Additionally, you'll have access to a few perks, such as priority in replies, expanded lengths for video and audio uploads, and fewer advertisements. Learn more about these upcoming upgrades on Twitter here.
Until next time!
Social Media News You Need To Know In November
Let’s get right into the social media and influencer news you can use to get a head start on the week ahead. Today, I’m looking at the first few days of Elon Musk’s Twitter, the rise of Mr. Beast's business empire, and how you can help your clients sell on social media.
Looking for more social media and influencer marketing news worth using? You can read more of my latest social media updates and more deep dives on specific topics on my blog if you’re new to my website. I recently wrote a blog about my favorite social media tools to use, like GoCharlie.ai.
It's Official: Twitter Belongs to Elon Musk
Elon Musk has formally acquired Twitter for $44 billion. The Verge has reported that executives like Parag Agrawal and Ned Segal were sacked and hauled out of the company during his first few days of ownership, and executives like Sarah Personette decided to resign as a result.
Even though Musk has made several public statements, it is still unclear what he intends to do with Twitter now that he owns it. According to estimations provided to potential Twitter investors, The Washington Post stated that Musk intended to lay off 75% of Twitter's staff.
Musk has also hinted that he'll alter Twitter's moderation procedures, possibly loosening the rules that led to the permanent ban of the late President Donald Trump from the site.
YouTube's Biggest Influencer, Mr. Beast, Is Seeking a $1.5B Valuation
Watch out, world; Mr. Beast is going beast mode and raising money.
According to Axios reports, the YouTube celebrity known for his spectacle-filled videos is raising money to diversify further into his business empire. Mr. Beast's brand is raising $150m with a valuation of around $1.5B. With Forbes most recently reporting MrBeast's annual income at $54 million, his brand's impact is clear.
Apart from the ad revenue generated by his collective 175M+ audience across various channels, Mr. Beast has introduced successful consumer products like:
The Mr. Beast Burger, available for delivery across the US, Canada, and the UK. With its first physical location having opened recently in New Jersey.
His snack company, Feastables, launched in January and is allegedly on track to bring in "tens of millions" this year.
While Mr. Beast may be the first to do it this big, he won't be the last YouTube star to do so. YouTube David Dobrik is set to open Doughbrik's Pizza chain later this month.
Tips for Selling on Social Media
As social media expands, social selling is becoming more and more popular. For those unfamiliar, social selling is a lead-generating technique designed to assist salespeople in interacting with potential clients through social media. Sprout Social does a great job of providing tips to help agencies and brands sell on social media.
Given social media's immediacy, it's a smart tactic to interact with one's target audience and build relationships through social media to help move those along the marketing funnel.
In addition to the direct connection our companies may build, social selling has a lot of other advantages. Social selling to personalize your sales pitches can provide value, increase leads and revenues, and broaden your network. With the use of social selling, social media marketers can reach their clients' audiences and help drive overall business goals.
Until next time!
Social Media News For You In October
Let’s get right into the social media and influencer news you can use to start your week. We’re covering TikTok’s attempt to tap into the BeReal app, Instagram announcing its new Collabs feature, and how Content Creator satisfaction on Instagram is lacking compared to other platforms.
Want more social media news worth using? You can see more of my latest social media updates and more deep dives on specific topics on my blog if you’re new to my website.
TikTok BeReal Imitator Launches
Over the weekend, TikTok released TikTok Now, a standalone mobile app throughout international regions outside of the U.S., mostly on iOS. TikTok Now is a BeReal clone, and the app has features similar to the TikTok Now app recently released in the United States. Even if they have their TikTok alerts turned off, users of TikTok Now's standalone mobile app can choose to get push notifications for these social check-ins.
This move by TikTok represents yet another instance of social enterprises and conglomerates copying their burgeoning rival, BeReal. Being copied is flattering, or you could just be keeping up with the market.
Learn more about the new TikTok functionality and standalone app here.
Tips for Instagram Brand Collabs
Have you seen Instagram posts published by two users in your feed recently? That is the new function on Instagram, their Collabs feature. Instagram Collabs essentially offers posting credit to two users while allowing two users to upload the same content. Brands can now easily partner with influencers with the Collabs feature, making it easier for partnerships.
Why should brands look to tap into the collaboration feature? It will first increase overall reach by a brand’s sponsored content. And both usernames will be visible to anyone who comes across said social post. Additionally, brand collobartions like this should lead to higher engagements. Last but not least, it will aid Instagram in removing “duplicate” posts, improving the overall user experience.
There are a few instances where Instagram Collabs makes sense. My favorite would be for when a brand has a new product releasing. An Instagram Collab could be ideal for broadening your brand’s audience and increasing overall engagement. Learn more here.
Instagram Creator Satisfaction Is Lacking
According to a recent survey by Adobe, the creator economy expanded by over 165M people worldwide in the previous two years, a rise of 119%. Globally, 23% of people identify as creators, meaning approximately one in four people make an artistic or creative contribution.
However, internal documents highlight Meta's concern around its social platforms regarding creator satisfaction. Head of Instagram, Adam Mosseri says that surveys of creators showed that Instagram "lag[s] behind TikTok and YouTube on all the dimensions that are most important to creator satisfaction," including several unrelated to the ability to make money, such as "fun, reach, fair algorithm and care."
This is concerning because Instagram was once seen as the main competition for TikTok. Throw in the recent announcement that Instagram was no longer a photo-sharing app, and the app has lost its appeal to many longstanding users. Learn more here: https://bit.ly/3C0fz2E.
Until next time! If you’re looking for more social media and influencer news, visit my blog.
Social Media News You Need To Know
Let’s get right into the social media and influencer news you can use to start your week. We’re discussing the impact of iOS privacy changes leading to more influencers, tips for creating engaging carousel posts, and how small businesses can use social commerce for success.
If you’re new to my website, you can see more of my latest social media updates and more deep dives on specific topics on my blog,
iOS Privacy Change Leading to Influencer Partnerships?
Following last year's iOS privacy updates, brands are still trying to figure out how to make an impact through advertising. Many advertisers are shifting their marketing budgets away from paid social and toward influencer marketing.
Influencers can help brands reclaim some of their power and efficacy. This shift can also be seen in the influencer marketing sector, which increased to $13.8 billion in 2021 from $9.7 billion the previous year.
Many influencer marketers believe that Apple's privacy improvements have given them an advantage in the market and that the sector's recent rise may be partly due to the industry's increased focus on privacy.
At our agency, we see this as well, with multiple clients launching multiple influencer campaigns to close out 2022.
Tips for Creating Engaging Carousel Posts
We mentioned that Instagram is currently seeing the most reach with Reels, but carousel posts are also a great way to promote your content. There are numerous ways to use carousels to benefit your brand; here are a few of our favorites.
The traditional photo dump. You've probably seen it before, and you've probably done it yourself. Dumping a slew of photos or videos (no more than ten in a carousel) into one post to help tell your story. Photo dumps are popular among creators because they feel more authentic and personal.
Carousels can also be used to display behind-the-scenes content. Taking your audience behind the scenes of a shoot or event is an excellent way to increase participation. Showing users what happens during a photoshoot and the less filtered content that is captured can aid in the formation of trust and a connection with your audience.
Carousel posts are great for sharing more content and increasing your audience's visibility.
How to Use Social Commerce for Small Businesses
What is social commerce, and how can it help you serve your clients? Social commerce is a great way to simplify the buying process for potential and current customers of small businesses.
Social commerce is the practice of selling products directly to customers through social media platforms. Social commerce accelerates the purchasing process by keeping customers on the site where they first saw your product. The consumer's shopping experience becomes easier and more seamless, and brands generate more sales and revenue through social media.
Many of our small-business clients can benefit from the social commerce revolution by integrating their e-commerce stores with social platforms (for example, creating product-tagged posts) or hosting live shopping events on platforms such as Instagram and TikTok.
That's it for this week's social media news worth knowing! What other marketing or social media tips do you know that would be helpful to other digital marketers? Be sure to visit my blog for more social media-related content.
